Smirnoff publicité Saint Valentin

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Smirnoff

Branding

Smirnoff launched a new product for Valentine day, it's a pack to make the dessert "Colonel", in this dessert you have a lemon sorbet and 5 cl of vodka.I didn't want to do a cheesy and stereotypacal Valentine thing with hearts and all. I wanted to be out of these. So I was inpsired of the pop art movement and the famous artist Andy Warhol. I chose this beacause everyone knows this artist and could check the product just beacause of the familiarity and the déjà vue sensation.